Top tips for creating inspiring sports displays

With the Euro's 2024 and the olympics on the horizon, we're looking at a summer full of watching the best athelete's in the world compete, which is bound to be followed by a surge in demand for sporting goods as people become inspired to get fit.

The global sportswear industry is predicted to grow 7% by 2027, making this the perfect time to give your sports displays a refresh.

Inspiration in motion: dynamic mannequins in action poses

As a sports shop, your goal is not just about selling your customers sportswear or equipment. It's important to think about what motivates your customers: why are they in your store? Are they looking to persue a new fitness goal, join a team, impove their physical or mental health? Sometimes, it's about selling the idea or aspiration, not just the product.

It is more visually impactful to see the products 'in motion' and makes it easier for your customer to picture themeselves in the same situation.

Create captivating focal points that tell a story

One of the advantages of dynamic mannequins is that they can create more interactive displays. instead of simply showing how the clothes would look on a body, we are showing them in action, with the stakes of a match in progress. Demonstrating both the function and quality, whilst selling the aspiration behind it.

Creating the right atmosphere

Along with the desire to create an experience to draw consumers into physical stores, the aesthetic associated with the sports industry is changing, below are some examples from major brands.

Get the look

We have a range of shop fittings, male sports mannequins and female sports mannequins and hangers, to help create an exciting and, more importantly, enticing sports shop.